Just as "location, location, location" is important to setting up a brick and mortar shop on the street, "traffic, traffic, traffic" is important to selling eBooks online. You must have a lot of traffic to sell copies of your eBook. If you don't have traffic, you won't have sales.
Free traffic to your website is a result of search engine optimization. You can save thousands of advertising dollars each month because of search engine optimization. You can imagine how powerful this is when you are selling eBooks. Many authors are selling eBooks right now in their sleep because they made a website with great search engine optimization and are getting a ton of free traffic.
Search engine optimization is all about three things: 1) key phrase selection, 2) key phrase placement, 3) link building. In short, you need to use key phrases on your website that people search for on the internet each month. Knowing what phrases they are searching for is the secret to selling eBooks. Then you must place these key phrases on your website in the right way so they are emphasized. Finally, you must develop links back to your website. These three elements are the recipe for good search engine optimization and having your website appear at the top of search results in Google.
Once you create traffic to your website, you can add Google analytics code to your website to monitor daily activity. These statistics will allow you to see where visitors are coming from, how often they are visiting your site and what they were interested in.
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